Jan 19, 2021
Growing Your Business Through Giving
Generosity is a good trait to have but how does that benefit
your organization? Listen to Chip Collins as he shares why
growing your business through giving works.
Chip Collins is from Hilton Head Island, South Carolina. He has
stayed in the area for almost 30 years. He grew up vacationing in
the area out of Ohio. Chip is with the Collins Group Realty CGR.
They cover all of Buford county which is south of Charleston. In
2019, they were able to sell 340 units that equate to $143 million.
2020 was a challenging year but still, their team was able to
weather the economic storm.
Adding value to the community
- As Chip’s team grew, the organization became more
community-centered. People in the area are civic-oriented and there
are several local organizations where people can volunteer their
time, money, and resources. Chip’s team tapped on that community
and culture early on.
- They purchased a moving van and called it a community vehicle.
They stopped using the vehicle as a business source. Instead, they
made it available for the community for free.
- The move was expensive. There was insurance to be paid, there
was the gas expense, and more. But it was able to build value for
Chip and other local organizations in the community. It has been a
huge contribution to the locals.
- They do two annual drives. One for food right before
Thanksgiving and the other for toys before Christmas. They started
their project in neighborhoods where one of their team members
- It builds so much appreciation from the people of the
community. It also helped their team as well. As they do all the
packing, the giving, and the drive-by, they get to grow together as
- Helping is in their heart and it’s their culture and people
- Using his friend James Nellis’ idea, they made their 200 home
sale giveaway and they put a minimum and maximum commission dollars
for their 200 closings. It was a way for the team members and
agents to see how the organization was structured in a way that
everyone could benefit.
- Internally, they don’t focus on the transactions. They focus on
the transition. It’s about the client and what they’re up to, what
compelled them to buy, or what compelled them to sell. It’s always
something bigger than the transaction. Focus on what’s going on in
the lives of the prospects or clients and be involved in a good
“Growing Your Business Through Giving” episode