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The Real Estate Sales Podcast

Jun 15, 2021

What is the biggest complaint of real estate agents? A lack of communication in the time between finding the perfect house and the completion of the contract. This is a problem because the client is left wondering what the next steps are and what needs to be done. Jimmy’s solution - create one email chain of all the people who need to be involved in the transaction.

Why should you create this email chain? 

  • If all communication is through this chain, everybody knows what is happening. There are no gaps of information.
  • This chain will keep everyone aware of dates and expectations and a source to look at if someone needs information.

Break-down of the initial email: 

  • First, make sure everyone involved in the transaction is in the email chain.
  • The subject line Address + “Contract and Contract Information” is concise and easy to remember.
  • In your introduction, specify that this email chain is for everyone involved, and remind the people to “reply all” every time they communicate within the chain.

What should be communicated in the chain?

  • In the first email, start with initial action steps for each person in the chain, asking them for information that everyone should know.
  • Example: (Title agent’s name) - Please reply back with the important dates for the contract, including when the Earnest Money Deposit is due, inspection contingency removal date, financing contingency removal date, etc.
  • Include the general information about the closing, such as the property address, purchase price, and closing date.
  • Provide the name and title of all the people involved, as well as their contact information.

Giving updates in this chain will keep everyone informed and serve as a place to send reminders and ask people if they need anything from you. If something does go wrong, you can provide clarity and understand how the communication failure began.

Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.  

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