Feb 7, 2023
You got your listing, but how are you going to make that one
listing turn into multiple transactions? In today’s episode of The
Real Estate Podcast, Jimmy goes over 23 different ways you can
generate multiple transactions from single listings.
- Teaser videos for upcoming listings
- Don’t reveal the ENTIRE property, but go over an overview of
the upcoming listing. Provide information like the address as well
as how many baths and beds. Tell people to contact you if they’re
interested in the property.
- Circle prospect the neighborhood
- Go around the neighborhood and inform people of the upcoming
listing. This helps you add value to that particular area and build
rapport with potential future buyers and sellers.
- Door knocking the neighbors
- Instead of calling neighbors and telling them about a new
listing, go to them in person. It helps you build an even better
relationship with potential buyers and sellers and is an IMMENSE
way to add value.
- Send teaser videos to your database
- After you record the teaser video on an upcoming listing, send
that teaser video through your database. This gets the video out to
multiple eyes and puts you and your listing at the top of several
different people’s heads.
- Call people in your database
- If you know clients within your database are going to be buying
or selling within the next year, or would specifically be
interested in an upcoming listing, call and let them know.
- Make a social media post
- Once the listing is actually up, make a post on social media
announcing the listing. This gets people thinking about the listing
and puts you, again, at the top of their heads.
- Send a just listed postcard
- Sending out just listed postcards does two things: Helps agents
find potential buyers but more importantly it also BUILDS VALUE
with those same potential buyers. Building value is, of course,
- Host an open house
- Hosting an open house lets you meet with a large number of
potential buyers and sellers. You can gather the information of
people who come to the open house and add them to your
- Door knocking
- We’ve already covered door knocking, but after a listing is up,
do some more door knocking. Let them know the property is on the
market and ask them to send leads your way.
- Circle prospecting
- We also already talked about circle prospecting before listings
went up, but circle prospecting after a listing is posted is
another way to generate more transactions. This builds value and
rapport and puts you on people’s minds.
- Behind the scenes content at the open
- Buyers and sellers WANT to see what’s going on with listings.
By providing them with this information on what happens at open
houses, you deliver content that they specifically want.
- Short form video about listings
- Create a 15-30 second video, around the length of a TikTok, and
provide a very brief overview of the listing. Make sure to tag your
location as well.
- Unboxing of the listing
- Jimmy saw a video from Brad McCallum where he “unboxed” his
listing. Essentially, McCallum opened up a box, pointed the camera
inside of the box, and inside of the box was his main video about
- Post on a Facebook group
- Look for a Facebook group about listings in your local area,
and post listings. This not only helps you connect with people in
your local area, but it also builds up your reputation as THE real
estate agent in that area.
- Have an attention grabbing sign
- Use take one signs or have signs with a QR code that sends
people to videos about listings or your latest listing.
- Instagram story
- This is similar to using short form videos. Post a video on
your Instagram story about a new listing and put a LINK into the
story that directs people to information about your newest
- Short form videos about listing amenities
- Do a short video, around 15 seconds, DAILY FOR A WEEK, on
different amenities that the listing has.
- Native full form videos
- Instead of sending potential leads to another platform like
YouTube, create a full form video about a listing. Post that video
on a single platform and showcase different clients' houses.
- Create a graphic saying the listing is now under
- After you’ve found someone to buy the property, make a post on
social media, telling everyone that the house is under contract or
in escrow. Congratulate the new owners, don’t brag, to help build
rapport and add value to that community.
- Host a going away party for the new
- After the owners have bought a new property, host a going away
party for them. This builds value with those clients, but also
gives you the opportunity to meet NEW leads as people come to the
- Send a pending card
- After a listing has been sold, send a PENDING card. Let all of
the recipients know that, although that particular listing is sold,
there may be other listings that these new leads can purchase.
- Send a just sold card
- Just sold cards are a FANTASTIC way to show your value to new
leads. By sending out just sold cards, you show the recipients that
you were able to provide their neighbor with EXACTLY what they
wanted, and that you could do the same for them.
- Get testimonials from the buyer
- After you’ve finally made the sale, get testimonials from that
client. Use these testimonials to then show your value to future
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn
and Facebook, and his
channel. If you like what you heard today, we’d love it
if you’d share a rating or review and then subscribe to the podcast
and tell others about it. You can find The Real Estate Sales
Audible, and our website, The Real Estate Sales