May 9, 2023
You know you should be farming a geographical area or neighborhood,
but you’re unsure of what to send them. In today’s episode of The
Real Estate Sales podcast, our host Jimmy goes over how to
effectively farm an area.
Consistency is key to geographical farming.
you send, you have to send it on a regular basis. How often you
send it will vary, but focus on remaining consistent.
Send a yearly market report.
On a certain date every year, send out a market report to your
clients. Offer valuable information that can add value to
Send quarterly reports.
Just like an annual report, sending quarterly newsletters is also
valuable. Information on how long listings stay on the market or
the average selling price could be included.
Rotate different cards more frequently.
Between quarterly and annual newsletters, you can also send out
letters on a more frequent basis. An example is sending out letters
monthly that describe upcoming events.
Utilize subtle, but direct calls to action.
If prices in a neighborhood begin to rise or fall, send out a
newsletter to that area. Offer a free market evaluation to help add
value to your particular area.
Send out customer testimonials.
Send out testimonials from clients that you’ve worked with before.
However, use testimonials that are specific to the area you’re
trying to farm.
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess on
YouTube channel. If you like what you heard today, we’d love
it if you’d share a rating or review and then subscribe to the
podcast and tell others about it. You can find The Real Estate
Sales Podcast on
and our website, The Real Estate Sales