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The Real Estate Sales Podcast

Dec 26, 2023

Are you ready to take your real estate business to the next level? 

Geographical farming is a proven strategy for attracting potential clients and solidifying your presence in a specific neighborhood. But how can you ensure that your content not only adds value but also captivates the attention of your target audience?

In this episode, Jimmy shares invaluable insights on how real estate professionals can effectively engage their geographical farms through strategic content pieces. These seven essential content types are designed to add value and attract potential clients to your business, ultimately maximizing your geographical farming strategy.

Content Strategy Tips

  • Before diving into the seven content pieces, Jimmy emphasizes two crucial factors to consider for every piece you send out. 
  • Firstly, ensuring that each content piece adds real value for the recipients is vital.
  • Secondly, incorporating a clear call to action is essential to encourage engagement and interaction from the targeted audience.

1. Visual Sales Update

  • The first recommended content piece is a clear visual update on sales activities within the neighborhood. 
  • Jimmy provides insight into the specific information to include in this visual piece, such as the number of homes sold, average sales price, days on the market, and average price per square foot. 
  • Real estate professionals can effectively capture the attention of farmers by presenting this information visually.

2. Local Vendor List

  • Creating and distributing a local vendor list is the next valuable strategy discussed by Jimmy. 
  • He recommends compiling a list of trusted local service providers, including landscapers, plumbers, electricians, and handymen. 
  • Not only does this showcase your commitment to adding value to the community, but it also positions you as a trusted resource for essential homeowner needs.

3. Testimonial Piece

  • Utilizing testimonials from satisfied clients can be a powerful tool for building trust within the geographical farm. 
  • Jimmy underscores the significance of capturing client testimonials with accompanying photos when possible, as these authenticate your expertise and service quality.

4. Community Video Link

  • To fully establish oneself as an expert in the neighborhood, Jimmy recommends investing in a community video showcasing the area's highlights and attractions. 
  • Real estate professionals can demonstrate their deep knowledge and investment in the community by providing a link to this video through marketing materials and utilizing QR codes.

5. Just Listed Postcards

  • The time-tested strategy of sending out just listed postcards remains effective for showcasing your active involvement in the neighborhood. 
  • Jimmy explains how these postcards build trust and create opportunities for expanding your client base through potential referrals and buyer leads.

6. Open House Flyers

  • Jimmy provides insightful tactics for leveraging open house flyers into powerful engagement opportunities within the geographical farm. 
  • Real estate professionals can foster meaningful connections and drive attendance by strategically promoting exclusive viewing sessions for neighbors and conducting door-to-door visits to inform residents about upcoming open houses.

7. Just Sold Flyers

  • The final recommended content piece revolves around just sold flyers, highlighting successful transactions within the neighborhood. 
  • Providing proof of past success can solidify the credibility of real estate professionals and prompt homeowners to consider their services in the future.

Geographical farming remains a fundamental aspect of real estate business growth, and Jimmy's detailed guidance on maximizing this strategy through strategic content sharing is invaluable. By consistently delivering content that adds value, demonstrates expertise, and engages the local community, real estate professionals can cultivate strong relationships and ultimately secure valuable listings within their geographical farm.

"Geographical farming is fundamental to your business growth. But if you're going to do it the right way, you have to make sure that you're positioning yourself to have the trust that you get those listings when the opportunity comes." - Jimmy Burgess.

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.