Mar 26, 2021
The Real Estate Podcast has come a long way since the first
episode and now it’s already in its 50th! In this episode, Jimmy
Burgess talks about the top takeaways from the first 50
episodes of this podcast. Tune in and learn
more!
The Top Takeaways
Chris Stuart, CEO of Berkshire Hathaway Home
Services, Episode 3
- Most times, agents are too busy looking for resources and other
lead generation tools but in truth, that’s not what people want to
see.
- Prospects and clients want to see you, the real estate agents.
They want to see the commitment and how you go beyond in providing
extraordinary services to them.
- Your ability to provide value to your clients is the greatest
resource you have at your disposal.
Grier Allen, CEO and Founder of BoomTown,
Episode 11
- While the speed of lead is important, it’s also critical to
give the leads a little bit more time on the website.
- A prospect who registered on the website and a person who
inquired about a property on the website are two different
things.
- For people who registered, the ideal time frame for calling the
leads is between six to nine minutes.
- For those who are asking about a property, speed is the key, so
reach out to them within a two-minute time frame.
Heidi Harris, Episode 41
- Heidi Harris reached out to people by sending them referral
letters.
- She got a phone call from one of the people she wrote a letter
to in the past. Tony, the man she sent a referral letter to, called
and asked her if she could help his friend look for a
house.
- Needless to say, she went out and offered her service and she
was able to close the deal two weeks after.
Craig Duran, Episode 5
- The basics of lead generation involve the following: lead
generation, lead capture, and lead conversion.
- Knowing the basics of lead generation helps you find a way to
capture the leads and be able to convert them into
business.
Price Rainer, Episode 21
- The key to evaluating what neighborhood you should farm is the
numbers. You need to look for a community without a dominant
listing agent.
- Price Rainer calls it a fragmented market where there
are several players with a little bit of market share each.
- Look for a neighborhood with enough homes where you can compete
and win.
Molly Slagle, Episode 43
- Molly Slagle used her previous connections and that includes
all those people who sold her various items in the past such as
leggings, salon services, and other things.
- She went to Facebook and messaged them one by one and told them
how glad she was to support their business in the past. Then she
told them that she’s now in the real estate business and said that
if they know someone who is looking to buy or sell a home, she’s
the girl to call.
Sarah Davidson, Episode 25
- Sarah Davidson has a list of the top 10 people who are going to
buy in the next three months, and the top 10 people who are going
to buy in the next six months.
- She then focuses her attention on them and reaches out to them
whenever a new property comes up.
- She pays attention to the people she’s engaged with and works
to add value to them.
Brad Dahler, Episode 23
- For Brad Dahler, he thinks of everyone as potential buyers and
leads.
- It’s his way of growing his database.
Glenda Baker, Episode 17
- For Glenda Baker, nothing accelerates credibility faster than
proof.
- Being able to show someone how you’re going to do it and that
you have done it repeatedly before is an effective
approach.
Todd Crockett, Episode 15
- Todd Crocket uses pop-up parties on the properties to show
people the house and let them get a feel of the home.
- It’s also a great way to network and socialize with other
potential buyers and other agents in the market.
Kristyn Nelson, Episode 2
- Kristyn Nelson writes seven things on her to-do list. She
numbers them according to priority. It’s been a good strategy to
ensure that she remains effective even when she’s working from
home.
Karin Carr, Episodes 37
- YouTube is an effective platform because it is a research tool
and is owned by the biggest web search engine, Google.
- People don’t go to Facebook or Instagram when they’re looking
for new homes; they go to Google and Google suggests YouTube videos
as part of the search results.
Chris Jones, Episode 27
- The top mistakes that sales agents make are: not keeping a
daily calendar and not knowing how to win.
- Without a calendar, you won’t be able to know your schedule and
what you need to do.
- Without the ability to know how to win, you won’t be able to
determine how to get in front of people, talk to them, and bridge
the gap between you and the buyers.
Chip Collins, Episode 33
- Chip and his team do two annual drives - a food drive before
Thanksgiving and a toy drive before Christmas.
- They started in non-gated communities where there were no
restrictions and neighborhoods where their team members live. They
also staple out flyers in the big boxes and they go by foot and put
the flyers outside of mailboxes all the way down the
street.
- The flyers have the information on their food drive, the
schedules, and when they’re coming into the neighborhood to pick up
the bags. There are a lot of opportunities to connect with other
people in the whole process. It’s a great team-building activity as
well.
Neal Schaffer, Episode 35
- Creating content is about being active on social media,
offering value, and building up a great network.
- The goal is to become the go-to person in your community. When
you put yourself out there and you give value to other people,
things come your way.
Mario Mitchell, Episode 1
- Mario’s clients look forward to their annual review. They send
their clients an annual review of their homes every year in order
to stay connected with their previous buyers.
Doug Edrington, Episode 9
- Doug Edrington and Jimmy talked about where he’d be interested
in investing money today. For Doug, he would invest it in himself
to attend events. Because investing in yourself in making yourself
better in the field means that nobody can take away whatever you’ve
learned.
- Sometimes, it only takes one idea in an event to change the
trajectory of the business.
Zach Sikes, Episode 13
- It’s important to have a sphere of influence. It can be your
past clients in the community. This will serve as the database of
your business. They are your referrals and most of your sellers
will come from that sphere of influence.
Brad Nix, Episode 48
- There are four things that matter most to sellers: time, money,
convenience, and certainty.
- Brad Nix taught his agents to ask what matters most to sellers
and then they’d craft their offers depending on which of the four
matters most to the sellers they’re talking to.
- If they say that money matters most, then the offer would
include an escalation clause. There’s an appraisal gap guarantee to
make sure that the money is going to come above the appraised
value.
- If they say time then the offer includes having the freedom to
choose the closing date. It’s going to include flexible
clauses.
- If they say convenience, they won’t ask for any repairs. There
may be a diligence period but they will be willing to take the
property as it stands.
- If they say certainty then the offer means that they remove the
financial contingencies, remove the appraisal contingencies, and
other things. They make sure that the property the buyer is going
to close is certain.
“Top Takeaways from the First 50 Episodes (Must Listen
Episode!)” episode resources