Jun 18, 2021
Sometimes all you need to revamp your real estate strategy is to
discover the tactics of others. On today’s episode of The Real
Estate Sales Podcast, Jimmy is joined by Jennifer Murtland, real
estate agent at eXp Realty and co-host of the Real Estate Fight
Club Podcast, to learn the secret to listing
success.
Be successful when knocking on doors.
- Jennifer’s favorite part of sales has always been cold calling
and knocking on people’s doors. But how does she do it
successfully?
- Well, Jennifer looks like a suburban mom. Ipso facto, she can
knock on doors just about anywhere and nobody bats an
eye.
- When you approach a home, simply say you’re a realtor, explain
why you’re there and ask what you need.
- More people will answer the door for a female than a man.
Jennifer’s tips for a male: Wear khakis and a polo, and carry a
gift bag to store your flyers.
What to do when the conversation starts:
- The ultimate success is gaining their contact information. So
if someone is interested in the conversation, just simply ask for
the best way to contact them.
- Don’t be passive. Instead, ask for what you want, and people
will usually give it to you.
- If Jennifer realizes someone has a motivation to talk
with her, she’ll set the next step. Don’t push for information from
someone who doesn’t want to talk or hear from you.
Jennifer’s Mainstays for Lead Generation:
- There are many shiny objects in real estate, and there are many
ways to be successful.
- Jennifer’s tip is to find two ways that work for you. For
example, Jennifer values time efficiency. The most time-efficient
way to generate leads is cold calling. Ergo, Jennifer likes cold
calling.
- In this market, you can’t wait for things to come on the
market. So Jennifer uses tactics like circle
prospecting and door-knocking to find houses before they’re
listed.
Strengths and Weaknesses of Realtors Today:
- Math is many realtors’ biggest weakness. But when you deal with
a client’s largest asset (AKA their home), they need and deserve an
agent with math skills
- The biggest asset? Ability to communicate what’s happening in
the marketplace for their community. To know that, you need to ask
questions.
- Use platforms that give good results. Jennifer recommends the
lead generation platform Vulcan7. For Jennifer’s coupon code
for this platform, click here.
If you want to contact Jennifer, give her a call or text at
(513) 400-1691 and tune in to her podcast, The Real Estate Fight
Club.
Connect with Jimmy Burgess on LinkedIn
and Facebook, as well
as his YouTube
channel.
If you like what you heard today, we’d love it if you’d share a
rating or review and then subscribe to the podcast and tell others
about it as well. You can find The Real Estate Sales Podcast on
Apple Podcasts,
Google Podcasts,
Spotify, and
Audible, and our website, The Real Estate Sales
Podcast.
with Jimmy Burgess on
LinkedIn and Facebook, as well as his
YouTube channel.
If you like what you heard
today, we’d love it if you’d share a rating or review and then
subscribe to the podcast and tell others about it as well. You can
find The Real Estate Sales Podcast on
Apple Podcasts,
Google
Podcasts,
Spotify, and
Audible, and our website, The Real Estate Sales
Podcast.