Jun 25, 2021
Realtors today have many different platforms and tactics to
attract new clients and spread awareness of their business, one of
which being video creation. But how do people do it successfully?
Today, Jimmy is joined by Glennda Baker, President and CEO of
Glennda Baker and Associates, Inc., to learn her secrets to
successful video creation and dissemination.
In October of 2020, Glennda professionally invested in
video creation and Tik Tok.
- Glennda decided to create professionally created content
because she wanted to reflect her brand. While filming on a phone
is available to anyone, it wasn’t the standard she wanted for
herself.
- Glennda batches her content creation, shooting an entire
month’s worth of videos in one day.
What does this filming day entail?
- She films videos at her home. Her videographer arrives and sets
up his equipment at 7:00, and the two plan the day’s content until
8:30.
- From 8:30-11:30, Glennda films all her Tik Tok videos. After a
break, she films videos for Instagram reels, LinkedIn, and general
marketing. All in all, she estimates it to be an eleven-hour
day.
Video content generates results.
- Since April 14th, Glennda went from 50k to 300k followers on
Tik Tok alone.
- With just one video, Glennda gained 50,000 followers and
generated three million views.
- More importantly, that same video received 43,000 shares,
meaning the video was sent to someone the original viewer thought
would relate to the content.
- Additionally, Glennda receives direct messages across all her
social channels of people looking to work with her.
How does Glennda think of content to make?
- She keeps ideas for videos throughout the month in her notes,
and she sends ideas to her videographer when she thinks of
them.
- Most importantly, she utilizes the Q&A function of Tik Tok
to answer questions her audience has directly.
- Glennda’s ultimate tip for content creation: Just talk about
what you know!
Getting started in content creation for real
estate:
- The simplest place to start is live video. It’s authentic, in
the moment, and you don’t have the luxury of critiquing it.
- Start with the platform that has your most devoted audience; it
will be a safe place to start and see what style works for
you.
- Glennda’s final takeaway? Rather than pictures, put everything
on video, and be yourself.
- To get in contact with Glennda, find her on all social media
platforms @glenndabaker and LinkedIn.
Connect with Jimmy Burgess on LinkedIn
and Facebook, as well
as his YouTube
channel.
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