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The Real Estate Sales Podcast

Jun 21, 2022

What is a mastermind, and how can you use one to make the most progress with your business? In today’s special episode of The Real Estate Sales Podcast, Jimmy recorded a mastermind group (the National ReThink Council) with Berkshire Hathaway Home Services. In this episode, you can see what takeaways and growth opportunities come when a group of successful people discusses trending real estate topics and tactics.

Follow the mastermind members on social media: 

  • Kyle Oberlin, Canton, Ohio, Instagram: @kyleoberlin
  • Duncan Foster, Jacksonville, FL, Instagram: @JaxRunsOnDuncan
  • Sierra Reed, St. Louis, MO, Instagram: @sierraareed
  • Curtis Mitchell, Scottsdale, AZ, Instagram: @curtmitchell
  • Andrew Undem, Baltimore, MD, Instagram: @undem 
  • Molly Slagle, Huston, TX, Instagram: @mollysoldit
  • Gharib Silivaney, Nashville, TN, Instagram: @g_nashville
  • Heidi Harris, Raleigh, NC', @homesweetheidi

Real estate success starts with a consistent and solid foundation of skills.

  • Taking the proper photo and video content is imperative to showing potential buyers the house via social media.
  • Communicate the real estate process with the client after showing the house. Set the expectation for what will happen in the future, breaking down the target timeline.
  • Negotiation is just as crucial a skill in real estate as an organization - know how to advocate for yourself and your clients.
  • Understand optimal pricing in the current real estate market, and be strategic about pricing to make the most money.

Essential tactics to generate listings:

  • Frequent ‘just sold’ neighborhoods with circle prospecting, because people in the neighborhood of those areas are more likely to sell their own homes.
  • Target sellers automatically through online and social media ads. 
  • Use cards or door hangers on a two-block radius around a for-sale home. Invite neighbors to drop by for a private viewing time, and have them sign in to receive beer, wine, or other gifts.
  • Use your network and sphere of influence to advocate for you, especially when trying to enter a new neighborhood.

Mastering the follow-up after an open house:

  • Someone who visits an open house likely went to several that day. Send a selfie video to make you more memorable.
  • Block out two hours after the open house so you have time to answer questions, send messages, and ensure everyone who attended got the information they needed.
  • Not everyone has the time to do a best practice. If you run low on time, consider using resources like SlyDial to help deliver the follow-up calls.

Do you have a video or content idea that is perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.