Jul 15, 2022
In today’s content-driven market, every realtor knows they need
to produce and create great real estate content to
see growth in their business. But how should you start? In today’s
episode of The Real Estate Sales Podcast, Jimmy dives into
different strategies and tactics for content creation that you
should keep in mind when producing content for your real estate
business.
Step #1: Define your ideal client.
- Know who you’re making content for before you start making it.
If you’re unsure who you should target, look at your sales over the
past two years.
- Are you selling to first-time buyers, luxury buyers, or
exclusively sellers? Is there a particular area you focus on? Use
your past client demographics to inform your content strategy.
Step #2: What does that client want, and how can your
content add value?
- Your content will look drastically different if it’s for a
first-time buyer versus an investment buyer.
- Determine what content your ideal client should know,
especially if that information is common pitfalls clients have to
overcome.
Step #3: How does your ideal client consume
content?
- You can utilize multiple online channels, but only some will be
places your ideal audience frequents.
- Determine how they consume content, whether that’s through
YouTube, social media, blogs, or podcasts.
Step #4: Where does your ideal client spend
time?
- Determine the specifics of where your ideal client spends time
online.
- Do they watch videos on Tik Tok, read blogs online, or listen
to podcasts on Spotify? Know the platforms, apps, and websites you
should be familiar with.
Step #5: Make sure your video content is visually
appealing
- Good-looking content makes people stop scrolling and pay
attention to what you have to say.
- Clear, concise video will always keep people engaged longer
than lower-quality content.
Step #6: Audio quality matters
- If your audience can’t comprehend what you have to say, they
won’t stay engaged.
- Focus on audio quality, remove background noises, and the trust
and relationship your audience feels with you will grow.
Step #7: Consistency is key
- You need to commit to consistency in your content.
- Whether that’s even just a monthly email newsletter or a weekly
Tik Tok post, stay engaged with your audience.
Do you have a video or content idea that is perfect for your
business? Share it with Jimmy! Connect with Jimmy Burgess on
LinkedIn
and Facebook and his
YouTube
channel. If you like what you heard today, we’d love it
if you’d share a rating or review and then subscribe to the podcast
and tell others about it. You can find The Real Estate Sales
Podcast on
Apple Podcasts,
Google Podcasts,
Spotify,
Audible, and our website, The Real Estate Sales
Podcast.