Aug 9, 2022
Want to learn how to generate
more online leads through Facebook and social media channels? In
today’s episode of The Real Estate Sales Podcast, Jimmy is joined
by the Co-Host of Elite Agent Secrets, Andrew Dunn, to learn how to
keep your pipeline full of quality and relevant leads.
Why should agents use online channels to find new leads?
Predictability.
- Many agents look for referrals from friends and
family when generating leads. When you put yourself in that
position, you’ve put stress on a relationship that isn’t
needed.
- On average, say you’ve spent $5 per lead and
received 100 leads. Statistically, about 30% will pick
up.
- Suddenly, you’ve spent just $100 for 35 quality
conversations with interested leads.
- Social leads generate many leads that prevent
agents from putting all the stress on a single conversation that
must lead to the right outcome.
Use the social media channels that work best for your
business:
- For Andrew, the majority of his work lies on
Facebook and Instagram. However, whichever ads yield the best leads
for your business. YouTube and Tik Tok are other potentially
powerful channels.
Walking through the basic steps for online social
ads:
- Select ‘special ads’ in housing, start with a
spend of just $10-15 per day (which generates about 100 leads per
month), and implement a lead generation campaign.
- Select the people living in a location via an
area pin drop. Because a good starter campaign has a low ad spend,
keep ads to just Facebook and Instagram main
feeds.
- Draw attention through your ad copy. Explain
the location and the available houses in the area with a call to
action.
- On the click-through form, the more questions
you ask, the better-quality (but fewer) leads you’ll
get.
The follow-up is everything:
- The secret to converting online leads? Get in
front of them as soon as possible.
- These are real human beings, and setting up the
meeting is the main contributor to conversion.
- Once you have leads, you must have a system to
organize and structure them, like a CRM.
Andrew’s final takeaway? Fail
fast and fail often. The biggest obstacle you’ll face in online ads
is just getting started. Tune in to the Elite Agent Secrets Podcast
on
Spotify,
Apple
Podcasts, and anywhere
else podcasts can be found. For examples and strategies for how to
coordinate online ads, follow Andrew on
YouTube.
Do you have a video or content
idea perfect for your business? Share it with Jimmy! Connect with
Jimmy Burgess on LinkedIn and Facebook, and his
YouTube channel.
If you like what you heard today, we’d love it if you’d share a
rating or review and then subscribe to the podcast and tell others
about it. You can find The Real Estate Sales Podcast on
Apple Podcasts,
Google
Podcasts,
Spotify,
Audible, and our website, The Real Estate Sales
Podcast.