Preview Mode Links will not work in preview mode

The Real Estate Sales Podcast

Dec 27, 2022

Success in real estate is not 100% Guaranteed. In today’s episode of The Real Estate Podcast, Jimmy shares nine strategies that always work when you work them.

Open Houses

  • Find an agent in your company or marketplace that has a lot of listings, and propose to them a way that you can help them get more information and market their listings.
  • If you have listings, this is a great way for you to show additional value to your listings.
  • Open houses start with door knocking to let them know that the open houses have been happening in a coming couple of days.
  • Creating opportunities to come see the house themselves, or to let friends or family members know that might be interested.

Google My Business optimization

  • Make sure to have 100 photos with reviews if available.
  • When uploading those photos, make sure to have specific titles that are recognizable to people in that area.
  • Give information about who you are and your experience, all that which adds value.

Geographical Farming

  • Top producers have a farmed area that they specifically add value to in a way that helps them get opportunities for listings. 
  • If you know someone in that neighborhood that actually is an expert. This gives you an opportunity to begin to build the plan of action for geographical farming.

Email Campaigns

  • A consistent flow of information going out weekly or monthly in a Newsletter, a bom bom video, and community events.
  • Consistent email marketing keeps you consistently top of mind which leads to more business and more referrals. 

Online Leads

  • A specific strategy and a plan of action give you the best ability to convert the leads.

Expired Listing Campaign

  • Develop a plan of action and be a consistent plan of action of adding value to those expired listings.

Circle Prospecting

  • An old school way where we used to have the maps, we would take a specific house that either had some activity, whether that be a new listing or a price reduction or had just recently sold and we would circle the houses on the map that were 20 to 25 houses that were closest to this house. 
  • The focus is to build relationships, we were building our database.

Just Listed and Just Sold Campaigns

  • 1 - 3% of mailers are sent depending on the area and these are perfect opportunities for new listings, or for potential buyers.

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.