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The Real Estate Sales Podcast

Dec 30, 2022

Leads are the lifeblood of real estate businesses. In today’s episode of The Real Estate Podcast, Jimmy goes over 10 different leads with no upfront expenses to help your business grow.


  • Opcity


Opcity is owned by and gathers up leads either looking to buy real estate or sell their existing properties. Once you connect with Opcity, you’ll get placed into one of two grounds: New real estate agents or experienced real estate agents. The more deals you close with Opcity, the more profitable leads you’ll be given.


  • Redfin


Redfin is mostly known for being brokers, but they ALSO offer referrals to leads. Redfin prioritizes agents who close a lot of deals, typically around 6-10 per year. Positive reviews are also KEY for being eligible for Redin’s referral program. Make sure you close frequently and receive good feedback from your client if you want to utilize Redfin.


  • Rocket Homes


Rocket Homes is an affiliate of Rocket Mortgage. All of RH’s leads are already qualified to receive mortgages and are ready to purchase homes. Just like Redfin, to qualify for RH’s leads, you have to have been in the business for at least 2 years and closed 8 deals in the last year. Just like Redfin, positive customer reviews are essential with RH.


  • Estately


Estately requires agents to have AT LEAST 3 years worth of experience although 5 years is preferred. They also look at customer reviews, so make SURE you are receiving quality reviews from your clients. Estately is also selective; they only partner with one agent per area. In exchange though, you will receive VERY high-quality and profitable leads.


  • Veterans United Realty


VUR is an affiliate of Veterans United and works specifically with veterans. If you live near a large number of veterans or a military base, VUR would be a great agency to partner with. VUR looks for agents with positive reviews as well as a history of working with military buyers.


  • Home Light


Home Light utilizes an algorithm to match clients with agents. Just like the rest of these agencies, Home Light is looking for experienced and well-reviewed agents to partner with. They look into several different statistics to match clients with agents.


  • Ojo


Ojo looks for agents with at least 3 years of experience in the industry and 25 transactions within the last year. Despite the high entry barrier, Ojo delivers HIGH QUALITY and profitable leads. If you’re an agent with a solid history, Ojo is definitely an agency to look into.


  • UpNest


UpNest requires agents to have made at least 6 transactions within the last year and also have at least 3 years of experience. UpNest is a bit different from the others, though. Through UpNest, you have to COMPETE with other real estate agents to secure leads. A strong online presence is a necessity if you use UpNest.


  • Agent Pronto


Agent Pronto doesn’t have any requirements, unlike all of the other agencies. However, AP does take your AP profile and specialties HEAVILY into consideration. If you want to utilize AP, make sure you have a strong and solid profile. AP will then match you with ideal clients, depending on your specialties.


  • FastExpert


Out of all of the agencies discussed, FastExpert is the toughest one to partner with. You have to be within the TOP 5% of agents to receive leads. Your ranking depends on your performance in your specific market. Although you can create a profile as long as you’re within the top 25%, only the top 5% of agents will receive leads.

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.