May 23, 2023
Chances are you didn’t get into the real estate game because you
want to spend your time figuring out the ins and outs of every
social media platform. Thanks to ChatGPT, you don’t have to! In
this episode of The Real Estate Sales podcast, your host Jimmy
Burgess is here to share five cutting-edge ways you can use
ChatGPT-optimize your content for social media.
Generate SEO-optimized descriptions for your Facebook
Facebook descriptions are increasingly becoming sources of organic
traffic. In the past, Jimmy’s company would create Facebook posts
and use the same description they would use in their MLS. Using
ChatGPT to create a short, optimized Facebook post led to increased
views AND engagement.
Increase your engagement on Instagram.
Instagram is going back to its roots as a photo-sharing app. The
search function will also be using descriptions to get the right
content in front of whoever wants to see it. This change in the
algorithm is an opportunity to use ChatGPT to SEO-optimize
Increase your engagement on LinkedIn.
As a platform, LinkedIn is best suited for sharing blogs, articles,
and other written content. When you offer this type of content and
use ChatGPT to SEO optimize it, it will come up in searches and you
will be seen by customers as a valuable resource for information
about your area.
Increase your engagement and views on YouTube.
YouTube uses descriptions to judge whether a given video is
relevant to search terms. YouTube will also use the audio of the
video to make sure it matches the description. Use an SEO-optimized
description AND script to bring clarity to the algorithm and show
up more readily in search results.
Compound all the content you’re making.
Once you have created one form of content, go down the line and ask
ChatGPT to create optimized content for YouTube, LinkedIn,
Facebook, and Instagram. Each platform has its own unique
algorithm, so optimize your content for each one
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess
If you like what you heard today, we’d love it if you’d share a
rating or review and then subscribe to the podcast and tell others
about it. You can find The Real Estate Sales Podcast on
and our website,
The Real Estate Sales Podcast.