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The Real Estate Sales Podcast


Oct 10, 2023

In the fast-paced world of real estate, mindset plays a crucial role in determining an agent's success or failure. A person's beliefs and attitudes shape the actions they take, which ultimately impact their outcomes. In this episode of the TRES podcast, Jimmy explores the different mindsets that can lead to success or failure in the real estate business.

 Ignorance on Fire

     When starting in real estate, many agents experience a phase called "ignorance on fire." This refers to the excitement and passion that draws people in.

     New agents, or even experienced ones trying something new, can quickly gain traction by leveraging their energy and enthusiasm.

     However, it is important to remember that this phase is not sustainable in the long run. To truly succeed, one must evolve from ignorant enthusiasm to informed passion.

 Knowledge on Ice

     The opposite of ignorance on fire is knowledge on ice. This mindset refers to agents who possess the necessary expertise and experience but fail to utilize it effectively.

     Often, these agents become complacent and stop adding value to their clients' lives. This lack of proactive engagement can lead to burnout and hinder business growth.

      To reignite their passion, agents must find ways to innovate, personalize their approach, and tap into activities they enjoy. Rediscovering their energy will help them provide exceptional service once again.

 Be Proactive

      Success in real estate stems from being proactive.

      Proactive agents take control of their schedules and prioritize activities that drive their business forward. They employ strategies like time-blocking for prospecting, staying in touch with past clients, and executing well-planned marketing campaigns.

      Proactive agents create growth opportunities and distinguish themselves from the competition by actively shaping their businesses.

 Avoid Reactivity

     On the other hand, being reactive is a mindset that often leads to failure.

     Reactive agents lack control over their schedules and find themselves constantly addressing urgent, last-minute issues instead of proactively driving their business. A reactive mindset breeds inefficiency, leaving agents feeling exhausted and unproductive.

     To break this cycle, agents must shift their mindset to become more proactive. In order to regain control and achieve better results, agents need to proactively plan their days and focus on adding value.

Embrace Persistence

     Persistence is a vital trait for success in real estate. Challenges are inevitable, and agents must be resilient in the face of obstacles.

      Approaching setbacks with determination and a problem-solving mindset is crucial. Successful agents view obstacles as opportunities for growth rather than reasons to give up.

      By overcoming challenges promptly, agents can build trust with clients and position themselves as reliable professionals.

In the world of real estate, mindset is everything. Agents who possess the right attitude and beliefs have a higher chance of achieving success. 

Jimmy shares eleven mindsets that can set you up for success within the real estate industry. Listen to this week’s episode to discover the rest of his advice to help you become a successful real estate agent.

 “Remember, developing a mindset focused on growth, positivity, and proactive action is essential to thrive in the ever-evolving real estate industry.” - Jimmy Burgess

 Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.