Jan 14, 2022
Real estate agents are plagued by common myths and
misunderstandings of the industry. In today’s episode of The Real
Estate Sales Podcast, Jimmy debunks seven common real
estate myths so you can focus on what actually contributes
to your bottom line.
Myth #1: Past buyers will call you
- Despite most buyers claiming they’d work with the same realtor
again, only a small percentage do.
- It’s easy for you to get lost in the shuffle of life. If you
aren’t communicating regularly with past clients to stay
top-of-mind, they will not remember you.
Myth #2: Marketing is an expense
- If your marketing doesn’t result in a return on investment,
you’re marketing wrong.
- Determine your marketing strengths, be it social media, video,
or even lead purchasing, and focus on those elements rather than
trying to do everything.
Myth #3: The higher the agent split, the
better
- There is value, and then there is price.
- The support and coaching a brokerage offers can result in a
higher bottom-line dollar, regardless of the difference in agent
split.
Myth #4: You can sell anywhere
- While you can sell anywhere, that doesn’t mean you
should.
- Focusing on a specific market (and staying within it)
establishes you as the area expert, meaning you won’t have to rely
on listings an hour away.
Myth #5: There is too much competition
- If you spend time developing your marketing and outreach
strategies and focus on tasks that increase your bottom line,
you’ll stand out from the competition.
Myth #6: The market will be good forever
- Prepare now for the market to shift and change.
- It will look different a year from now, and it will undoubtedly
look different three years from now. So don’t let yourself be
blindsided by that inevitable change.
Myth #7: What got me here will take me
there
- If you’re not growing, you’re dying.
- You should constantly develop new skills or refine current
skills to continue seeing results and driving your business
forward.
Do you have a video or content idea that is perfect for your
business? Share it with Jimmy! Connect with Jimmy Burgess on
LinkedIn
and Facebook and his
YouTube
channel. If you like what you heard today, we’d love it
if you’d share a rating or review and then subscribe to the podcast
and tell others about it as well. You can find The Real Estate
Sales Podcast on
Apple Podcasts,
Google Podcasts,
Spotify,
Audible, and our website, The Real Estate Sales
Podcast.