Jan 17, 2023
Video, video, video is ALL we hear as real estate agents. In
today’s episode of The Real Estate Podcast, Jimmy goes over 23
different video ideas you can use to get some high-quality content
out for 2023.
Seven Things To Know Before You Move To This
Area
- Whenever people are getting ready to move into a new city or
new area, oftentimes they’ll go onto Google or YouTube beforehand
to get an idea of both open properties as well as things to know
about the area.
- If someone is thinking about moving to an area, and they see
your video, they’ll be FAR more likely to click on it and watch it.
It’s a fantastic way to generate some traffic for your channel and
get out to people.
Five Things People Love About Living In This
Area
- Just like the seven things video idea, this is another
clickable and watchable video that people WILL WANT to check
out.
- This video gives potential buyers an idea of WHAT an area
they’re interested in is actually like. It’ll give them an idea of
whether or not they’ll actually like the area, as well as an idea
of some things that are popular in the area.
Five Things People Hate About Living In This
Area
- Negativity is clickable. Just like things people LOVE about
living in an area, people will also click on a video showcasing
some things people don’t like about a particular area.
- This video will also give buyers some insight into a particular
area, specifically some of its more negative aspects. It allows
them to know the pros AND cons of a city before they make the
commitment of moving there.
Three Most Popular Neighborhoods In This
Area
- Providing people with information on the best or most popular
neighborhoods is a great way to add value to them. After all, why
wouldn’t a buyer WANT to live in one of these three
neighborhoods?
This video also presents an opportunity to get TRAFFIC to your
website. In the video description or in the comments, you can link
your website and provide some listings in one of the
neighborhoods.
How many homes Can You Get For This Amount of Money in
This Area?
- Whether it’s real estate or some other product/service, price
is a VERY important piece of information for buyers to know.
- A video like this not only gives VALUABLE insight for buyers,
but it also presents an opportunity for a series of videos. Make a
video about what 1 million dollars can buy, one about what 50k can
buy, one about what 10k can buy, etc.
Five Facts Most People Don’t Know About This
Area
- People LOVE knowing secret information or feeling like they
know something exclusive. This type of video is another
hyper-clickable one that will get traffic to your channel.
- Whether it be stories, places to hang out, or something else
just highlight some little-known facts about a particular city.
This gives information to buyers as WELL as helps build trust with
them, since you’re sharing exclusive information.
Three Things To Consider When Buying/Selling In This
Area
- One CRITICAL thing you should focus on when making real estate
videos is: Being a resource. Present yourself as the ultimate
resource for information to buyers and sellers to help build trust
with them.
- Videos like this not only make you come off as a resource, but
also helps to set you apart from other real estate agents. Go over
some sort of information that buyers and sellers should consider
before they consult you.
Seven Service Providers Everyone In This Area Should
Know
- Beyond presenting yourself as a resource to buyers and sellers,
another KEY concept to consider when making videos is: Make them
shareable.
- One INCREDIBLE way to make your videos more shareable is by
focusing on information or ideas that are local to a particular
area. Go over some important service providers for your specific
area to get people engaging with, and sharing your videos.
Interviews With Local School
Representatives
- Something that families in particular are going to want to know
before moving into an area is what the local school system is
like.
- Whether you interview the principal, some teachers, or other
faculty members, these types of videos are a FANTASTIC way to give
potential buyers insight into what the school system is like.
Community Overview Videos
- Just like information on schools, something else people HEAVILY
consider before moving into a particular city is what the community
is like.
- Neighborhood videos like this are something you SHOULD utilize
to help garner organic traffic and leads. Jimmy knew a real estate
agent who, at the request of a buyer, made a video describing some
information about a local neighborhood. Without ANY effort, a few
weeks after the video went live, someone called her and asked about
information about a particular house. She sold that house for
450k.
Restaurant Owner/Manager Interviews
- Videos like this give you two advantages: Not only do they
allow you to come off as a resource for a particular neighborhood,
but they ALSO put you in good standing with local businesses. If
you help local restaurants, they’ll be likely to help you.
- Buyers moving into a particular city will look at videos like
these, and others providing information about the place they’re
moving to, and are likely to share them with other buyers.
Now That Your Home Is Listed
- Jimmy utilizes videos like this to keep communication with
clients. The NUMBER ONE issue that buyers and sellers have with
agents, according to polls, is they don’t communicate enough.
- Once a seller has listed their property, send a video like this
to them. It not only ENSURES communication continues, but it also
presents you as a resource to the seller.
Now That Your Home Is Under Contract, What To
Expect
- Just like sending a video to sellers once their home is listed,
videos like these get sent to people whose houses are now listed.
Systematic videos like these are GREAT for keeping up communication
while also providing information to clients.
- After someone’s house is under contract, videos like these do
one thing in particular: They prevent any surprises. By telling
someone EXACTLY what to expect, you’ll avoid any unforeseen issues
in the future.
Now That You’re Under Contract To Buy
- Sellers and buyers will have different questions once they’re
working with you. Again, the BIGGEST cause of issues between agents
and clients is a lack of communication. Systematic videos like
these ensure good communication.
- Go over some information that buyers need to know, specifically
the next steps to take. Tell them the process to keep communication
up and help establish a relationship between you and the
buyer.
Client Testimonials
- People look at results. You CAN claim you’re the best real
estate agent, but a video of one of your clients saying that is far
more likely to be believed by other clients.
- Get some of your best clients and have them describe the
process of buying and selling with you. Once people hear about how
ENJOYABLE it is to work with you, they’ll be more likely to come to
you for buying and selling.
About Me and Team Video
- Buyers and sellers are CONSTANTLY looking for information to
help them decide which real estate agent they should work
with.
- Make a video describing how you got into the real estate
business and your story. Provide a basic overview of yourself as
well as one of your team members. Give clients the information
they’re looking for to help generate future business.
The Story of my Favorite Closing
- This video idea essentially combines the idea of an about me
video as well as a client testimonial.
- Go over some challenges you had to face with closing a deal and
how you overcame said challenges. Describe what made that closing
SO GREAT to give viewers an idea of why you’re a great real estate
agent and why they should go with you.
Virtual Open House
- One of the BEST ways to help grow your real estate business is
through hosting open houses. Hosting one virtually, though, allows
ANYONE to come to your open house.
- A virtual open house allows anyone to get an idea of open
listings, regardless of whether they can attend the in-person open
house or not. Doing a video walkthrough of a house is the best way
to generate momentum for the in-person open house.
New Listing Video Walkthroughs
- This type of video is specific to one, or a few, different
clients. If there’s a new listing that is PERFECT for certain
clients, then do a video walkthrough of it.
- Videos like this not only help you build a relationship with
those clients, but it also presents the opportunity to set up an
in-person meeting with you and the client to go over the listing.
It helps generate that momentum that’ll help you start and close
the deal.
Check-In Videos
- We all know as real estate agents just how IMPORTANT adding
value to clients, whether current or past, is. Check-in videos are
one way to add that value.
- Create a little video asking how a client is doing and thanking
them for either choosing you or working with you in the past. It
could be sent over text or email, but however you send it, it’s an
INCREDIBLE method for adding value.
Quarterly Market Updates
- Beyond adding value, something else that’s key in being a real
estate agent is coming off as a resource. Market updates show
you’re watching the market AND that you’re a resource.
- You could send this video out in the form of a newsletter or
some other consistent video. Go over trends in the market to
provide insight to buyers and sellers and go over general
information they should know.
Updates on Listings
- This is another video type that can be sent out consistently,
whether it’s on a weekly or monthly basis, that will provide
VALUABLE information to buyers and sellers.
- Consistency is key, in real estate and in life. Make a video
describing whatever’s going on with your listings and send it out
to clients. Not only does this ensure consistency, but it also
ensures you keep communication up.
Video Unsolicited CMAs
- A video CMA just refers to a video going over recent selling or
new listings that you send to people in your sphere of influence
who’ve mentioned they might be buying or selling in the
future.
- If you hear about a potential lead, send that lead a CMA. This
jump-starts the process of setting up a deal with them. Provide
that lead with some valuable information on the state of the
market.
Video is something EVERY real estate agent should utilize. As we
go into 2023, take some of these video ideas and create content
using them. You’ll ABSOLUTELY see growth and profits.
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn
and Facebook, and his
YouTube
channel. If you like what you heard today, we’d love it
if you’d share a rating or review and then subscribe to the podcast
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