May 30, 2023
Out with the old social media strategies, and in with the new! In
this episode of The Real Estate Sales podcast, your host Jimmy
Burgess talks about the latest social media news, trends, and tips
to help you reach more people and increase engagement.
Instagram and TikTok are extending the description
box.
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The apps will now use descriptions to judge whether your content is
relevant to search terms, so make sure you’re spending time on
those descriptions and not just hashtagging!
Use ChatGPT to optimize your social media posts for each different
platform.
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Each platform has its own specialized algorithm, and ChatGPT can
help you create SEO-optimized content for each one without you
having to go through the trouble of learning how each algorithm
works.
Instagram is going back to its foundation.
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If you’ve been missing the old days of sharing still lifestyle and
aesthetic pictures on Instagram, you’re in luck. Try sharing
personal and lifestyle content again – you will see it gain more
traction than in recent years.
Screenshot Twitter posts and post them as an image on
Instagram.
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This allows you to use the content you have created for Twitter to
connect with another audience. These types of posts have been
gaining popularity.
Use your Location Tags on Instagram and TikTok.
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If your post is most relevant to people in your area, adding your
location tag will increase their chances of seeing it.
Use green screen backdrops to show headlines behind
you.
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Jimmy demonstrates how you can use Instagram Reels to create a
green screen effect and display an article that you want to talk
about behind you.
Organic traffic is increasing on Facebook.
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Facebook Reels are gaining popularity, so if you already create
Instagram Reels, you can upload them to Facebook at the same time.
Creating them without Instagram is also a very easy process and
Jimmy walks us through it.
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess
on LinkedIn
and
Facebook,
and his
YouTube channel.
If you like what you heard today, we’d love it if you’d share a
rating or review and then subscribe to the podcast and tell others
about it. You can find The Real Estate Sales Podcast on
Apple Podcasts,
Google Podcasts,
Spotify,
Audible,
and our website,
The Real Estate Sales Podcast.