Nov 28, 2023
Do you pay attention to other's mistakes? If not, you may want to
start.
Learning from other agents can be the one thing that saves you from
making mistakes within your real estate business. In this episode
of the TRES podcast, host Jimmy Burgess delves into the critical
factors that can make or break a real estate agent's
business.
Drawing from the experiences and observations of a top-producing
agent, he explores the common mistakes that can potentially hinder
the success of real estate professionals. The actionable insights
in this episode aim to guide agents in making strategic shifts to
propel their businesses toward growth and sustained
success.
Avoid Waiting and Take Action
-
The first crucial point highlighted is the detrimental effect of
waiting on an agent's business progression.
-
Jimmy emphasizes the importance of taking proactive steps and
seizing control of controllable factors, such as the number of
phone calls made and overall activity levels.
-
The message is clear - waiting for the perfect conditions will not
yield progress; action is key to driving the business
forward.
Overcoming the Trap of Making Excuses
-
Jimmy addresses the tendency of agents to make excuses instead of
taking responsibility for their progress.
-
Whether it's blaming external factors like interest rates or
lacking the necessary skills, the speaker highlights how excuses
can hold agents back.
-
He encourages agents to leverage today's abundant resources, such
as online learning platforms, to acquire the knowledge and skills
needed to excel in their roles.
-
By reframing their mindset, agents can transcend excuse-making and
instead focus on tangible actions that drive momentum and create
opportunities.
The Power of Listening and Providing Value
-
Jimmy emphasizes the art of active listening and the significance
of understanding clients' needs to provide genuine
value.
-
It urges agents to shift from talking excessively to developing a
deep understanding of client's requirements.
-
Agents should ask insightful questions and listen carefully to
their clients to foster trust and long-term
relationships.
Focusing on Relevant Value
-
Jimmy exposes the pitfall of fixing macro-level issues beyond an
agent's control.
-
Instead, agents are encouraged to prioritize adding value to their
immediate clients by addressing their specific
needs.
-
Concentrating on controllable factors and responding actively to
clients' needs allows agents to minimize distractions and direct
their energy toward meaningful interactions.
Balancing Planning and Taking Action
-
While planning is pivotal, the episode emphasizes the danger of
becoming stuck in a perpetual state of planning without
executing.
-
Agents are urged to balance setting goals and translating them into
actionable steps.
-
Daily activities are the building blocks of long-term success,
emphasizing the need for consistent action over excessive
planning.
The Crucial Element of Keeping in Touch
-
The episode underscores the significance of maintaining regular
communication with clients, stressing that consistent engagement is
essential for nurturing relationships and preventing missed
opportunities.
-
Agents are encouraged to stay connected with active buyers and
future sellers, recognizing that a lack of communication can result
in opportunities slipping through the cracks.
The Influence of Surroundings
-
The episode concludes by addressing the impact of the people agents
surround themselves with.
-
Jimmy highlights the significance of engaging with productive
individuals and seeking mentorship from top
performers.
-
By spending time with active, high-achieving peers, agents can
elevate their own performance and outlook, fostering a culture of
growth and self-improvement.
This insightful episode uncovers the crucial elements that can
spell success or failure for real estate agents. Agents can
navigate away from business-killing behaviors by embracing a
proactive mindset, overcoming excuse-making, delivering genuine
value, and maintaining consistent client engagement. These lessons
can be helpful for agents looking to chart a path toward
sustainable growth and success.
"We can't control interest rates, so why are we focusing on
interest rates instead of how interest rates affect those buyers or
sellers we're working with? Decide not to focus on the big things
that you can't control. Focus on the things you can
control."
-Jimmy Burgess.
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess
on LinkedIn
and
Facebook,
and his
YouTube channel.
If you like what you heard today, we’d love it if you’d share a
rating or review and then subscribe to the podcast and tell others
about it. You can find The Real Estate Sales Podcast on
Apple Podcasts,
Google Podcasts,
Spotify,
Audible,
and our website,
The Real Estate Sales Podcast.