Dec 26, 2023
Are you ready to take your real estate business to the next
level?
Geographical farming is a proven strategy for attracting potential
clients and solidifying your presence in a specific neighborhood.
But how can you ensure that your content not only adds value but
also captivates the attention of your target audience?
In this episode, Jimmy shares invaluable insights on how real
estate professionals can effectively engage their geographical
farms through strategic content pieces. These seven essential
content types are designed to add value and attract potential
clients to your business, ultimately maximizing your geographical
farming strategy.
Content Strategy Tips
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Before diving into the seven content pieces, Jimmy emphasizes two
crucial factors to consider for every piece you send
out.
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Firstly, ensuring that each content piece adds real value for the
recipients is vital.
-
Secondly, incorporating a clear call to action is essential to
encourage engagement and interaction from the targeted
audience.
1. Visual Sales Update
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The first recommended content piece is a clear visual update on
sales activities within the neighborhood.
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Jimmy provides insight into the specific information to include in
this visual piece, such as the number of homes sold, average sales
price, days on the market, and average price per square
foot.
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Real estate professionals can effectively capture the attention of
farmers by presenting this information visually.
2. Local Vendor List
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Creating and distributing a local vendor list is the next valuable
strategy discussed by Jimmy.
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He recommends compiling a list of trusted local service providers,
including landscapers, plumbers, electricians, and
handymen.
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Not only does this showcase your commitment to adding value to the
community, but it also positions you as a trusted resource for
essential homeowner needs.
3. Testimonial Piece
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Utilizing testimonials from satisfied clients can be a powerful
tool for building trust within the geographical
farm.
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Jimmy underscores the significance of capturing client testimonials
with accompanying photos when possible, as these authenticate your
expertise and service quality.
4. Community Video Link
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To fully establish oneself as an expert in the neighborhood, Jimmy
recommends investing in a community video showcasing the area's
highlights and attractions.
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Real estate professionals can demonstrate their deep knowledge and
investment in the community by providing a link to this video
through marketing materials and utilizing QR codes.
5. Just Listed Postcards
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The time-tested strategy of sending out just listed postcards
remains effective for showcasing your active involvement in the
neighborhood.
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Jimmy explains how these postcards build trust and create
opportunities for expanding your client base through potential
referrals and buyer leads.
6. Open House Flyers
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Jimmy provides insightful tactics for leveraging open house flyers
into powerful engagement opportunities within the geographical
farm.
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Real estate professionals can foster meaningful connections and
drive attendance by strategically promoting exclusive viewing
sessions for neighbors and conducting door-to-door visits to inform
residents about upcoming open houses.
7. Just Sold Flyers
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The final recommended content piece revolves around just sold
flyers, highlighting successful transactions within the
neighborhood.
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Providing proof of past success can solidify the credibility of
real estate professionals and prompt homeowners to consider their
services in the future.
Geographical farming remains a fundamental aspect of real estate
business growth, and Jimmy's detailed guidance on maximizing this
strategy through strategic content sharing is invaluable. By
consistently delivering content that adds value, demonstrates
expertise, and engages the local community, real estate
professionals can cultivate strong relationships and ultimately
secure valuable listings within their geographical farm.
"Geographical farming is fundamental to your business growth. But
if you're going to do it the right way, you have to make sure that
you're positioning yourself to have the trust that you get those
listings when the opportunity comes."
- Jimmy Burgess.
Do you have a video or content idea perfect for your business?
Share it with Jimmy! Connect with Jimmy Burgess
on LinkedIn
and
Facebook,
and his
YouTube channel.
If you like what you heard today, we’d love it if you’d share a
rating or review and then subscribe to the podcast and tell others
about it. You can find The Real Estate Sales Podcast on
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Spotify,
Audible,
and our website,
The Real Estate Sales Podcast.