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The Real Estate Sales Podcast

Jan 26, 2021

Growing Your Business Through Giving


Generosity is a good trait to have but how does that benefit your organization? Listen to Chip Collins as he shares why growing your business through giving works.


Chip Collins is from Hilton Head Island, South Carolina. He has stayed in the area for almost 30 years. He grew up vacationing in the area out of Ohio. Chip is with the Collins Group Realty CGR. They cover all of Buford county which is south of Charleston. In 2019, they were able to sell 340 units that equate to $143 million. 2020 was a challenging year but still, their team was able to weather the economic storm.


Adding value to the community

  • As Chip’s team grew, the organization became more community-centered. People in the area are civic-oriented and there are several local organizations where people can volunteer their time, money, and resources. Chip’s team tapped on that community and culture early on.
  • They purchased a moving van and called it a community vehicle. They stopped using the vehicle as a business source. Instead, they made it available for the community for free.
  • The move was expensive. There was insurance to be paid, there was the gas expense, and more. But it was able to build value for Chip and other local organizations in the community. It has been a huge contribution to the locals.
  • They do two annual drives. One for food right before Thanksgiving and the other for toys before Christmas. They started their project in neighborhoods where one of their team members live.
  • It builds so much appreciation from the people of the community. It also helped their team as well. As they do all the packing, the giving, and the drive-by, they get to grow together as an organization.
  • Helping is in their heart and it’s their culture and people appreciate that.
  • Using his friend James Nellis’ idea, they made their 200 home sale giveaway and they put a minimum and maximum commission dollars for their 200 closings. It was a way for the team members and agents to see how the organization was structured in a way that everyone could benefit.
  • Internally, they don’t focus on the transactions. They focus on the transition. It’s about the client and what they’re up to, what compelled them to buy, or what compelled them to sell. It’s always something bigger than the transaction. Focus on what’s going on in the lives of the prospects or clients and be involved in a good way.


“Growing Your Business Through Giving” episode resources