Jan 29, 2021
The salespeople’s ability to generate leads is the lifeblood of
a business. In today’s episode, Jimmy shares 11 ways to
generate buyers in 2021 and improve your business’
- Community Facebook groups - This is a group or a page filled
with people who talk about things that are going on in your area.
It’s a great space for you to get resources not only about real
estate but the questions that people usually ask. Be a resource
person and answer their questions on the places to eat, places you
can have your birthday parties, and others. In the event that you
don’t find a page in your certain area, then create the page
- Opcity - this
is a company that refers buyers to you but they do a lot of the
heavy lifting beforehand. Instead of buying leads, you will have
people that have already been approved and they’re ready to be
shown property. They are generating and nurturing the leads,
and when the leads are ready, Opcity then refers the leads to
- Open houses - It’s a great place to meet new sellers and
potential buyers. It’s also a great avenue to refer to some other
properties they might like instead.
- Post on buy-sell-trade groups - Post your listings on
buy-sell-trade groups to have opportunities to meet new people. You
can put up links, photos, and other details.
- Realtor.com - The site
allows you to get qualified leads. The thing with leads is that the
quality of the lead is directly proportional to the quality of
- Home video walk-throughs - Use your iPhone, iPad, or other
camera to record a simple walk-through of the house. Tell them just
enough details that would prompt them to reach out to you and ask
about the property.
- Zurple - It is a paid lead
source that gives you the ability to capture leads and have some
follow up campaigns that are in place. It’s somewhere between
getting some leads and full out CRM.
- Facebook ads and Google AdWords - If you don’t have any idea
how to do this, you can go to YouTube and look through some videos.
It’s a great way to generate tons of leads, get you some reps, and
find some people that you can do business with.
- BoomTown - For Jimmy, it
is the best lead generation, lead follow up, and lead conversion
tool in the market. It gives you the ability to generate leads,
follow up a system, gives you a CRM to fully generate every lead
that gets in.
- First time homebuyer events - This is where you go out to meet
renters and meet people who may consider buying. Host events like
this and bring people together.
- Circle prospecting to out of town owners - This is a great
place to meet people who are thinking of buying another property.
It also leads with the opportunity to potentially find some seller
“11 Ways to Generate Buyers in 2021” episode