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The Real Estate Sales Podcast

Apr 30, 2021

On today’s episode of The Real Estate Podcast, Jimmy goes through 20 tips to maximize video performance. From audio to post-production and publishing, check out his suggestions to elevate your video production efforts to the next level.

  • But remember that you can get started with video creation right on your smartphone. While many of these tips and tricks involve using different software and equipment, if that’s out of your price range, just start shooting! 


  • Use Bombbomb to send video emails; it’s great for adding a personal touch to professional communication.
  • If you’ve somehow lived the past year without hearing of Zoom, we applaud you. Nevertheless, it’s a great software that offers split-screen recording during virtual interviews.
  • Want to step your recording up a notch? Jimmy uses a Sony A7III with an 18-105mm F4 lens, and it offers many capabilities beyond the iPhone, like light adjustment and background blur.


  • Poor audio turns many people off of a video. Using a lapel mic is a great starting point to ensure quality audio, and they are portable and easy to use. 
  • The Saramonic Blink 500 receiver can shoot from a more extended range or walking, giving you great flexibility when recording.
  • Sennheiser MK600 is a great boom mic that sets above and out of the shot to give excellent audio without being seen on camera.


  • In general, always face windows rather than have them behind you; front-facing and natural light sources are always the best options.
  • If natural lighting isn’t an option, consider a clip-on selfie ring light. This small device can clip over your iPhone or laptop and provide a lighting source for anything you’re filming. 
  • Tall selfie ring lights are another option that allows a camera to sit in the middle of the light source, giving everything in the shot an even light coverage. 
  • Softbox lights offer more diffused lighting that can be easily focused on a specific area. However, they aren’t the best for lighting a moving target.


  • Use platforms like to get professional intro and outro templates.
  • Jimmy recommends various editing software for beginners, such as Videolicious, Camtasia, and Apple iMovie. However, the software he uses is Adobe Premiere Pro because of the immense versatility it offers, but it’s definitely for intermediate to advanced-level editors.
  • If you’re looking for royalty-free background music, platforms like Epidemic Sound offer music in multiple styles for a monthly subscription fee that you can use on your projects.


  • Keywords Everywhere is a great tool that helps determine the best keywords to maximize traffic to your video.
  • Tubebuddy helps generate compelling titles for your videos.
  • Jimmy’s final publishing tip? Publish your content everywhere. The more place you post, the more eyes will be on your material. 

Connect with Jimmy Burgess on LinkedIn and Facebook, as well as his YouTube channel.